Calculators

Content Marketing ROI Calculator

Is your content actually paying off? This free ROI calculator turns your spend, leads, close rate and deal value into revenue, ROI and cost-per-lead — so you can prove (or fix) your content marketing.

Revenue / month
$1,250
ROI
+25%
profitable
New customers / mo
3
Cost per lead
$20.00
ROI = (revenue − cost) ÷ cost. The cheapest lever is usually volume + consistency of content — more at-bats at the same cost. That’s the gap Market4Me fills.

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How to use it

1

Enter your monthly content cost and lead volume.

2

Add your close rate and average deal value.

3

See revenue, ROI and cost per lead instantly.

Want this done for you?

This tool gives you the starting point. Market4Me writes, storyboards and makes the video, and shows the price before anything renders.

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Frequently asked questions

What’s a good content marketing ROI?

Anything positive means content is paying for itself, but strong programs often see several-hundred-percent ROI because organic content keeps working after it’s published.

How do I improve content ROI?

Lower cost per asset and increase volume without sacrificing quality. More consistent at-bats at the same spend is the fastest lever — which is what automation unlocks.

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